It creates a better incentive in the consumers to make a purchase. o Objectives: encourages new product trial o Advantages: low risk for consumer o Disadvantages: high cost for company. Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). Consumer promotion is undoubtedly an efficient and effective vehicle for marketing communications. CODES (4 days ago) Sales Promotion Advantages. This is because they have been conditioned into buying things that are apparently much cheaper (though it is only a marketing strategy). Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. Every year these sales offer massive discounts and offers to consumers and there is a frenzy everywhere. PLAY. The marketing strategy of every business is to capture the attention of the audience with big rewards and promises. Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. 2. The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. Having a good business does not just mean having quality products and services. B.Trade-oriented Sales Promotion Cash bonuses Stock return Credit terms Dealer conferences Dealer trophies Push incentives 7. The advertisers bear the cost of newspapers, magazines and provide the reading material to the consumers at a cheaper price. Trade-oriented sales promotion programs are directed at the dealer network of the company to motivate them to sell more of the company’s brand than other brands. GRAPHS TO KNOW . This refers to products that have a certain lifespan, as well as things that do not. But what they do not tell you is that there is always something hidden in the fine print. Meanwhile, trade sales promotions are targeted to entice traders and retailers (wholesalers). Sales promotion helps new businesses to establish themselves. Thus, the routine sales at the market price are lost and the profit margin is reduced because of the discounts to be offered during sale-season. It gives the opportunity for consumer to test product before buying it and make their choices. Meanwhile, t. rade sales promotions are targeted to entice traders and retailers (wholesalers). Advantages to Consumers: (i) Facility of Purchasing: Advertising makes purchasing easy for the consumers. Increased volume of sales results in large scale production which ultimately lowers the unit cost. So let us explore the workings of sales promotion and if it is beneficial as a concept or not. Research Affirms the Promotional Advantage. "),d=t;a[0]in d||!d.execScript||d.execScript("var "+a[0]);for(var e;a.length&&(e=a.shift());)a.length||void 0===c?d[e]?d=d[e]:d=d[e]={}:d[e]=c};function v(b){var c=b.length;if(0